Black Friday and Christmas shopping: how not to get scammed

Updated 2 November 2026

In the run-up to Black Friday and Christmas, scam attempts rise sharply. The reason is simple: people are in a hurry, they’re expecting lots of parcels and they’re used to seeing unusual offers.

What a scam looks like

A fake shop. The site looks tidy, prices are half what they are elsewhere, and there are „only 2 left”. After you pay: silence.

A fake delivery notice. „Your parcel is on hold, pay €1.99”. The amount is deliberately small so you don’t stop to think. The goal isn’t the two euros, it’s your card details.

A fake email from your bank. It asks you to „confirm” a payment by logging in to a page that looks like your bank’s.

An ad on social media. An item that’s sold out everywhere is offered cheaply, and you’re asked to pay by bank transfer to a private individual or through a friends-and-family payment app.

What to check before you pay

  • The address in your browser: is it really the right domain, not a lookalike with an extra letter? The padlock in the address bar only means the connection is encrypted, not that the seller is honest: fake shops have one too.
  • Whether the site shows the company’s details: name, registration number, address. You can check a company number in the official business register in half a minute.
  • Whether the price is realistic. Half the price you’ll find anywhere else usually has a reason.
  • Whether you can get in touch by phone, not just through a form. A working phone number makes a real difference.
  • Whether the reviews aren’t all in the same style and all from the same week.
  • Whether the text is free of odd translations and spelling mistakes: fake shops are often generated automatically.
  • Whether it clearly says how to return an item and within what period.

How to pay more safely

Use a card rather than a bank transfer: card payments can be disputed. Don’t save your card details in unfamiliar shops. And never enter your details via a link sent by email: open the shop yourself.

  • A card is the best option, because chargeback protection applies.
  • A bank transfer to a private individual is the worst. Getting the money back is practically impossible.
  • A virtual card with a low limit is a handy solution for shopping in unfamiliar stores.

A reputable shop will never ask for a photo of your ID, your card PIN or your online banking login. If it does, close the page.

If you’ve already paid a scammer

  1. Call your bank immediately and block the card.
  2. Ask them to start a chargeback: the sooner you do, the better your chances.
  3. Keep everything: the ad, the messages, the payment confirmation, the website address.
  4. Report it to the police.
  5. If you entered your online banking login details, change your password and check your computer.

How technology helps

Safe Money opens your bank’s website in a protected mode, and protection against fraudulent websites stops fake shops from opening at all. Both features are included in all home plans. More about phishing emails in a separate article.

Payment protection and protection against fake shops are already part of the Standard plan. Plus adds a VPN for shopping on public Wi-Fi, and Premium covers up to 20 devices for the whole family.

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